IDeaS unveils IDeaS Revenue Optimization version 3.0 the newest generation of hospitality-focused Revenue Optimization Solutions

HITEC Minneapolis, Minnesota – 19th June 2006 - IDeaS, the leading provider of revenue optimization solutions and one of the industry’s fastest growing technology companies has launched IDeaS Revenue Optimization version 3.0.

Prominent within the release is the availability of 3 new modules that deliver to hoteliers expanded views to their business. In what has become IDeaS’ design hallmark, these three modules like other IDeaS solutions have been developed specifically to help hoteliers have a clearer view to their data thereby giving them greater control over their business.

The 3.0 release maps to a long term strategy of delivering advanced functionality that correlates to what is and has been a rapidly growing industry trend.

“As electronic technology and markets have gone from peripheral to central in hospitality, formerly obscure technical work in “yield management” gave way to a IDeaS launches 3.0, delivers industry first functionality requirement for “revenue management” and today we are seeing an even more urgent adoption of hoteliers in employing both an articulated revenue strategy and an advanced revenue optimization solution to support that strategy and its implementation. Revenue Optimization based on actionable business intelligence has become mission critical for hoteliers,” said Ed Booth, Chairman and CEO of IDeaS. “Version 3.0 continues IDeaS’ drive to deliver a clear view to their data for the hotel’s management team, regional groups or “clusters” of hotels within the chain, the chains themselves, management companies and owner groups. With 3.0 we are addressing the critical activities of budgeting and training so clients are enabled with more control over their business."

Key new Modules deliver greater functionality to the hotel

IDeaS Budgeting Module provides hoteliers with a valuable tool that showcases the hotel’s performance throughout the year. It provides hoteliers with an easy method to access their performance on a daily, weekly, monthly and annual basis against financial goals. This module offers a simple solution for hotels to compare rooms sold and revenue at the hotel and market segment level to corresponding budget figures, delivering key metrics for tracking performance.

Managing Group Business presents hoteliers with a spectrum of opportunities to increase maximum profitability or leave money on the table. Designed with several of the largest group house hoteliers in the world, IDeaS Group Pricing Module arms hoteliers with a powerful solution that makes sense of Group business as well as the value of the business being displaced. The system evaluates the requested group against the hotel’s occupancy forecast to determine optimal arrival date and rate from the potential dates requested by the group. IDeaS Group Pricing Module also considers any additional costs and revenues associated with the group—taking into account the profitability associated with the additional revenues.

With IDeaS Learning System for V5, IDeaS introduces a revolutionary way for the hotel to convey critical information to its team. The system delivers a convenient, highly IDeaS launches 3.0, delivers industry first functionality effective, customizable e-learning solution that provides scalable product training and ongoing support for the entire team. In addition to the IDeaS training curriculum, the system offers the ability for hotel specific customization and content. Regardless what needs to be communicated, no matter how large or small the team, the IDeaS Learning System puts control back in the hotelier’s hands.

Delivery against IDeaS Long-term Vision

“Beginning at HITEC in 2004, IDeaS launched our version 1.0 solution designed to bring revenue management to all sizes of hotels by shifting our delivery to an ASP/web-based design. This made the solution affordable and accessible to all. With version 2.0 at HITEC 2005, we dived deep into providing unparalleled functionality for the Revenue Manager, by delivering multiple property views with centralized control, and our acclaimed Best Available Rate functionality,” said Linda Hatfield, Vice President of Product Management of IDeaS. “Now with version 3.0 we are delivering greater control to a broader team within the hotel. General Managers will find tremendous value in the Budgeting module, Sales and Marketing teams will achieve a new level of opportunity with the Group Pricing Module, and the IDeaS Learning System, provides the most advanced learning solution in the industry to train the entire organization."

IDeaS version 3.0 is available immediately and will be showcased in IDeaS booth, #427 at HITEC.

About IDeaS

Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of hospitality focused pricing and revenue optimization solutions. IDeaS products offer award-winning technical innovation paired with unsurpassed personalized support. Our products are specifically designed to provide hoteliers with a clear vision to their data, thereby giving them greater control over their business. IDeaS launches 3.0, delivers industry first functionality

IDeaS primary market focus is the global hospitality industry. The company’s clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Millennium Hotels and Resorts, Mövenpick Hotels and Resorts, Shangri-La, Kempinski Hotels & Resorts, Kimpton Hotels, Conrad Hotels, Universal Orlando, Travelodge UK, Steigenberger Hotels and Resorts, The Venetian Resort Hotel Casino, Vail Resorts, Wynn and Gaylord Entertainment properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.ideas.com or call +1 952 698 4200.