Pan Pacific Selects and Installs IDeaS V5i Revenue Optimization

Singapore, 7th August 2006 - Cairnhill Group Holdings a strategically diversified hospitality corporation and a distribution partner of IDeaS Revenue Optimization announced today that the Singapore based hotel group, Pan Pacific Hotels and Resorts has selected and successfully installed IDeaS V5i as its revenue optimization system for its flagship property, The Pan Pacific Hotel Singapore.
"The selection process we went through was very thorough. As well as our own in house expertise, we also took advice from external consultants comparing the various options available on the market today. Additional to this, we also have had some experience with other revenue management systems apart from IDeaS," said Alka Kapoor, Corporate Director of Revenue Management for Pan Pacific Hotels and Resorts. Kapoor went further to say "What really showed out when doing the comparisons was both the advantage of the true ASP nature of the IDeaS V5i solution, as well as, its advanced ability to assist us in managing our various channels. Just as importantly it is helping us with the pricing issues that we face everyday. The other systems we looked at were not as capable in these areas."

"After installation of the system we noticed an immediate increase in control over pricing and our room inventory. The market in Singapore is buoyant and the information and controls available from the system have been invaluable in maximizing opportunities," added Ram Nurani, Director of Revenue Management, Pan Pacific Singapore.

Rodney Tan - Cairnhill Group Chairman said "The Pan Pacific Singapore organization are ideal users of the system. They outlined a specific set of needs when selecting an RMS and now that the IDeaS V5i system is installed, they are very focused in taking advantage of the strategic controls and information that the system provides. We look forward to a long and expanded relationship with Pan Pacific Hotels and Resorts. "

IDeaS Revenue Optimization v5i

Designed to help hoteliers of any size maximize revenues and gain greater control over their business. Key functionality includes:

• ASP Delivery
• Business Intelligence Reporting
• Web-based Support, Training and Learning System
• Centralized Control with Multi Property View
• IDeaS Pricing and Channel Management
• Group Management

About Pan Pacific Hotels and Resorts

Headquartered in Singapore, Pan Pacific Hotels and Resorts currently encompasses 22 hotels and resorts (15 managed properties and 7 marketing affiliates) in 11 countries across Asia, the Pacific and North America. New openings include the Pan Pacific Seattle this fall and the Pan Pacific Chiang Mai in October 2006. For more information, visit panpacific.com. Pan Pacific Hotels and Resorts is proud to be a founding member of the Global Hotel Alliance.

About Cairnhill Group

Established in 1979, the Cairnhill Group is a strategically diversified Asian-owned corporation that has garnered a reputation as extremely progressive and continually innovative in the hospitality industry throughout Asia.

A true solutions provider, the Cairnhill Group provides their clients with cost effective revenue optimization strategies, innovative distribution, marketing & sales solutions, all of which are powered by state-of-the-art technology. These services are further enhanced with efficient and reliable local customer support, available via offices spanning across the Asia Pacific region. Further expertise has been enhanced from the recent partnership with US based revenue management solutions provider, IDeaS. For more information, visit www.cairnhillgroup.com or email ideas@cairnhillgroup.com.